My background is in ecommerce content and production, including leading an in‑house studio at OXO and producing digital content for Bed Bath & Beyond. I’ve spent years thinking about how to get a product across to a shopper, from product pages and how-to videos to live demos.

I start with the customer. I look at your site the way a first-time shopper would and find the places where they have to work harder than they should: not knowing where to start, too many choices, or differences between products that are hard to spot.

Then I focus on practical, testable changes that make the experience clearer, easier to navigate, and more likely to lead to a purchase.